Sunday, August 12, 2007

More on organic cotton jeans: Del Forte and Loomstate

Young designer Tierra Del Forte designed the blue jeans in her fashion line, Del Forte Denim, for the revolutionary eco-chic woman who values style and ethics. Based out of Los Angeles, home to anti-sweatshop giant American Apparel, Del Forte Denim makes its organic cotton pants completely in the United States and uses green products whenever possible. Touting organic cotton as the new luxury denim, DFD partnered with The Sustainable Cotton Project to help educate farmers, agricultural students and the public on ways to increase the sustainability of farms and supports those organic farmers. With the help of DFD and The Sustainable Cotton Project, people are learning that it takes 2/3 of a pound of pesticides to make one pair of conventional cotton jeans. By switching to organic crops, farmers not only discontinue the use of pesticides in the cotton production, but organic methods also help to regenerate farm soil that has already been damaged by chemical overuse.

Del Forte Denim has also started Project Rejeaneration in an attempt to promote recycling and take their commitment to responsible clothing design one step further. With Project Rejeaneration, the public can send their old Del Fortes back to company whenever they’re ready to refresh their wardrobes. DFD then uses the recycled denim to create styles for the Rejeaneration Denim line featuring vintage fabrics and handcrafted embellishments. DFD rewards recyclers with 10% off their next purchase or 10% donated to The Sustainable Cotton Project.
Another design member of the movement toward a sustainable future, Loomstate specializes in organic cotton jeans for those who are committed to acting responsibly and treating the environment with respect. This designer brand offers a select collection each season showcasing jeans, chinos, t-shirts, and hoodies all made from 100% organic cotton. Loomstate draws inspiration from 19th century American manufacturing methods and embraces the natural flaws that occur when fabric is woven from raw organic cotton yarn.

Loomstate design man Rogan Gregory is also a co-founder of the ecologically-forward thinking Edun fashion brand, along with Bono and his wife Ali Hewson. The company’s most recent endeavor is Loomstate for Barneys Green, a new line of organic cotton tops and t-shirt dresses for the high-end retailer. By mixing celebrity and fashion with sustainability, Loomstate hopes to set the bar high for denim designers everywhere.

For more, check out our previous post "How green are your blues? Organic cotton jeans."

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