Sunday, September 23, 2007

Social Atelier's Human Barbie Shirt

Right now we’re loving Social Atelier’s Human Barbie shirt. This “Body Image” tank targets are perceptions of women’s beauty and our obsessions with image. When 19% of American college women are bulimic and cosmetic surgery has never been more popular, it’s easy to see that in the United States we are deeply concerned with appearance. Tragically, our ideals often stem from unrealistic idols, such as the body shape of the beloved Barbie. In a culture where girls and young women are bombarded with images of rail thin supermodels, many of our impressions are female beauty are unrealistic. The Human Barbie shirt points out that if the blond bombshell was flesh and blood, her stats would be 39” – 19” – 33”. There numbers are preposterous for a real woman to obtain, as evidenced by the fact that the average adult female measures 36” – 30” – 41”.

As we question whether it’s our interiors or exteriors that are more important, Social Atelier offers up this shirt from their 2007 collection. A collective of aware fashionists, Social Atelier uses clothing to illustrate devastating truths in our society. For this season, they are focusing on genocide in Darfur, and they have chosen to send 15% of their profits to the Solar Cooker Project. The project works to improve the conditions of women living in refugee camps by alleviating the need for them to go out and seek fuel. The designers behind these sleek 100% organic cotton tees have focused on a number of issues in the past, including AIDS, poverty, global warming, and gay marriage. They have also hosted an Ethical Night Out launch party for their line.

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