Sale at Sodafine Eco Fashion Boutique

It’s sale time at Sodafine! Sodafine boutique, based out of Brooklyn, New York embraces fashion that is innovative and unique. Herself an artist, owner Erin Weckerle understands that create design can fall within the means of eco friendly fashion.

Sodafine carries a selection by various artists and designers that includes handmade clothing, jewelry, accessories, body products, and stationary.

Many of the fabrics used in these designs are environmentally responsible, made without the use of pesticides or sweatshop labor. In fact, Sodafine take a DIY approach, offering a number of one-of-a-kind handcrafted items. Check out these great summer sale items or visit Sodafine’s blog for more new updates.

Victoria's Secret Goes Green

Victoria’s Secret, the largest women’s lingerie retailer in America, will reportedly go green in the near future. Victoria’s Secret, the largest brand in the publicly traded Limited Brands, along with its more youthful Victoria’s Secret Pink, are making plans to enhance their environmental appeal by introducing mini collections of environmentally conscious items. The apparel will likely include fleece t-shirts, tank tops, and accessories made from organic cotton.

The brand believes that their consumers are ready to have some eco friendly options when shopping. However, the items will only comprise a small portion of the brand’s collection. Victoria’s Secret was launched in 1977 as a more personalized and inviting means of lingerie shopping. The more vibrant VS Pink line was introduced to target a younger generation, including teens and tweens.

Plans are still in the works to determine how Victoria’s Secret can enhance public consciousness surrounding green retail. After receiving massive criticism for printing its catalogs on paper from clear-cut Boreal forests in Canada, in December the company switched to a recycled paper source.

Tierra Del Forte to Talk Green

Organic denim designer Tierra Del Forte will be presenting on "Green and the Bottom Line" in Las Vegas. Sponsored by the Organic Exchange and the Organic Trade Association, Del Forte will discuss the recent growth in the organic apparel market and the challenges that designers face when going green. Del Forte says she likes going green because it is "win-win for everyone. Customers love it, ecologically responsible mills get rewarded, organic farms profit, and I get to feel good about the fabric I use." Want to find out what challenges face wholesale and retail lines attempting to step into eco apparel?

Check out the MAGIC Marketplace trade show August 27 to 30, 2007 at the Las Vegas Convention Center. Del Forte's seminar will run from 12 noon to 2 p.m. on Tuesday, August 28, 2007.

Eco-Chic Shopping Event in San Francisco

Appel & Frank, a San Francisco-based promotional event boutique, hosts quarterly shopping extravaganzas that are highly anticipated for their evening of luxury: guests are treated spa services, makeovers, and cocktails while discovering some of the hottest new designers. This season's event happens to be an Eco Chic Shopping Event, "because green looks good on everyone." For $10 admission, guests are invited to sip all-natural sake while relaxing in the PG&E coffee lounge and previewing the work of San Francisco's finest eco-friendly designers. Don't miss out on what should be a spectacular night. Make your reservations today.
Thursday, September 27, from 5:00-9:30PM at the Regency Center, San Francisco