Sustainable Fashion from Elroy Apparel

We’ve just discovered a new line of sustainable clothing that we love. Elroy Apparel is created by indie fashion designer Leanne McElroy. Created especially for the sophisticated health-conscious woman, this Canadian line features simple clean shapes with a feminine fit.

Leanne McElroy, a native of Vancouver, says her fashion sense began at the young age of 13. She began sewing her own garments to create pieces she couldn’t buy, later enrolling in the Helen Lefeaux fashion design program.

As a strict vegan, McElroy was easily swayed towards sustainable fashion when “organic” and “apparel” began to appear together. Wishing to give women the choice to put something healthy on their skin, McElroy saw that organic fashion centered primarily in the areas of yoga clothes and loungewear.

She set out to create style conscious fashions made from organic materials that women could wear in all aspects of their lives, whether at home, work, or play.

Elroy Apparel combines elegant, sleek shapes with natural materials like organic cotton and bamboo. We love that the pieces look like and sophisticated - perfect for polished career wear – and yet are casual enough to thrown on with jeans for an easy weekend. Shop Elroy Apparel at Paper Doll Independent Clothing Boutique.